Modern Advertising

Posted on 2012-05-21 by

Title: Modern Advertising Author: Allan T. Price Article: Scott carefully pushed the conference door with his shoulder, all the while watching the tray of coffee cups. As the door opened, he heard the soft whisper of executive voices. He turned, … Continue reading →

Posted in Direct Mail, marketing, presort mail | Leave a comment

Bayesian Spam Filters Uncovered

Posted on 2012-05-20 by

Title: Bayesian Spam Filters Uncovered Author: Niall Roche Article: In a word Bayesian spam filters are “intelligent”. Bayesian spam filters are intelligent in so far as they’re capable of comparing two sets of information and acting on the result. This … Continue reading →

Posted in Direct Mail, spam | Leave a comment

Delphax Technologies Observes Thirtieth Anniversary

Posted on 2012-05-20 by

Delphax Technologies Inc. (Pink Sheets: DLPX.PK), a pioneer in the development of high-speed digital printing equipment, turns 30 this year—and its pioneering days have just begun!

After three decades of building black-and-white digital presses based on an innovation in high-speed imaging technology, the company is tooling up to offer color presses based on another first-in-the industry idea. Continue reading →

Posted in Direct Mail, Direct Marketing, Industry press release, print media | Comments Off

Direct Mail Company Taps into Social Media Medium

Posted on 2012-05-20 by

Kessler Creative, a direct mail and print house located in Jacksonville, has created a new program for its clients that takes traditional direct marketing tactics and combines it with digital technology.

Through the use of social media, Kessler Creative has found its own success in retaining existing clients while acquiring new ones. As a result, they’ve attained the knowledge and professional success to feel confident about offering it as a service to its current customers and new prospects. Continue reading →

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The U.S. Postal Service and Avanzado, LLC Unite for a Postal Service Milestone!

Posted on 2012-05-20 by

After months of extensive research and testing, the U.S. Postal Service has agreed to move forward with the Picture Permit Imprint Indicia concept introduced by Avanzado, LLC and spearheaded by the Mailers Technical Advisory Committee (MTAC). Continue reading →

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New Technology Enables Any Website to Sell Targeted Direct Mailing Lists

Posted on 2012-05-20 by

LeadsPlease announces the launch of the revolutionary DataWidget with Checkout – the best prospecting and mailing list tool for any web site. The DataWidget with Checkout is quick and easy to drop into any web site so Printers, Mail Shops, List Brokers and Marketing Companies can start selling targeted mailing lists to their customers online in minutes. Continue reading →

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Nimble and Driven, Direct Marketer is Riding a Boom in its Business

Posted on 2012-05-20 by

A smart, thorough and flexible direct-marketing company is seeing a surge in business, thanks to its broad array of clients experiencing productive results.

Companies relying on Minneapolis-based SeQuel Response, LLC, for crafting their comprehensive direct-marketing campaigns are yielding better returns on investment than anticipated, and this means heightened demand for SeQuel’s well-tested methodology.

“We have never been busier, and that can only happen when your current clients are consistently realizing successful conversions in the mail,” said Jay Carroll, SeQuel Response’s chief marketing officer. Continue reading →

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The Right Profitable Design For Your Flyers

Posted on 2012-05-20 by

While many people can easily create great and creative designs for flyer printing, only a few get it right and actually profit a lot from it. Do you want your color flyer designs to turn out profits on your behalf?

Well, then you will need to be serious about the development of your specific layouts. Let me give you the important tips that should help you get that design right for your flyers and make some real profits from these specific designs. Continue reading →

Posted in advertising, Direct Mail, Direct Marketing, flyers | Comments Off

Digital printing and Direct mail, -Perfect Mantra for marketing

Posted on 2012-05-20 by

Most of the business establishments like health clubs, care dealers, salons, doctors, dry cleaners go for this to draw traffic optimum. Postal is becoming no extinct as this direct mail has taken over. Postal delivery means loss of time, energy, and no guarantee of reaching on time. In this direct mail you need to target only your neighborhood. This is possible only by saturation mailing. You can find these mailing lists online, approach printing or mailing house to provide you. Continue reading →

Posted in Direct Mail, direct mail article, Direct Marketing, printing | Comments Off

Q&A: What Works Better – Direct Mail Marketing or In Person

Posted on 2012-05-20 by

Q&A: What Works Better – Direct Mail Marketing or In Person … By admin Question by ChgoLake: What Works Better – Direct Mail Marketing or In Person Marketing? Which do you think works better in bringing in new customers to … Continue reading →

Posted in advertising, Direct Mail, Direct Marketing, presort mail | Leave a comment